The Craft of Writing

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How to Get Your Self-Published Novel Reviewed

In General Information, How-to's, Marketing Your Book on April 16, 2010 at 8:13 am

by C. Patrick Schulze

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If you’ve decided to self-publish, you already realize every aspect of marketing your novel falls in your lap. And within the marketing arena, one of the most difficult things to accomplish is to have your self-published novel reviewed.  In this blog post, I’ll offer some tips on how to get your self-published novel reviewed and hope you find some that’ll work for you.

First, you need your marketing  pack, a sales tool all authors need. Your pack should include those same things a traditionally published author uses: a marketing post card, a professional head shot and letterhead for your author’s bio, information about your novel and blurbs. VistaPrint, among other shops, can do the printing of your marketing pieces. You’ll want to seek at least fifty reviews, so have that many packets on hand.

You want to have this material ready three to four months ahead of your pub date as that is when you’ll ask for your novel reviews. This means, of course, your book will not yet be published when you seek your reviews though you must have your completed novel in hand.

Okay, you’ve got your completed manuscript in hand and all marketing materials ready. Now, where do you get these coveted reviews?

Consider these sources:

Other authors in your genre

Organizations that relate to your novel

Bloggers Book review websites

Every major newspaper, especially your local rags

And of course, Amazon.com

While performing my research for this article, I found a number of websites that have self-published novel review sections. Take a look at:

Simegen

MidwestBookReview.com

BookReview.com

Midwest Book Review

Foreword Magazine

Reader Views

January Magazine

Critique Magazine

All Readers

The Compulsive Reader

Front Street Reviews

Self Published Authors

Book Ideas

Overbooked

Club Reading

Rebecca’s Reads

Breeni Books

All Book Reviews

Authors Den

TCM Reviews

American Book Review

Book Pleasures

Curled Up with a Good Book

Here are a couple of secrets to know when you contact these people or organizations. You should consider them individually in lieu of mass mailing to everyone. Many will have specific requirements you must follow for consideration and it’s in your best interest to follow those directions. Another secret is to seek niche reviewers. They may have influence over those people who might have the most interest in your novel. And finally, I’m certain there’s no need to remind you that basic courtesy goes a long way when asking for reviews.

Now for a few more sites that may have more information on the subject.

Self Publishing Magazine

Indiebound.org

Self Publishing Review

By the way, here’s a link I found that tells you have to get your self-published novel into Barnes and Noble. http://www.absolutewrite.com/novels/how_to_get_your_self.htm

I hope you found something here to help you get your self-published book reviewed. If so, maybe it’ll help you achieved that best-seller status I wish for each of you.

C. Patrick Schulze

Platforms—Why They’re Important and How to Develop One

In blogging, How-to's, Marketing Your Book on April 15, 2010 at 8:10 am

Why is building a platform important, even if you’re an unpublished writer? Besides the future promotional benefits, you also develop the discipline of writing (sometimes daily) for a responsive audience of readers. Writing interesting content daily is wonderful practice. And having an established online community that you’ll later be able to promote to is always a plus for a publisher.

Some things to consider when building your platform:

Do

Do use your blog as a way to practice writing regularly. Try to post on a regular schedule, even if it’s just twice a week. If you feel more comfortable having a buffer between you and the demands of your blog, consider building up several weeks’ worth of posts before you even launch your blog. But—continue writing posts as much as possible to keep that buffer up.

Do make blogging friends and network. You really only need one active blog to follow to get you started. This could be a blog in your genre or just a general writing blog. Active blogs usually have healthy blog rolls in their sidebar. Start clicking on blogs. Each of those blogs will also usually have a blog roll in their sidebar, too. In addition, when you add a blog’s RSS feed to your blog reader (e.g., Google Reader), when you click on “folder settings,” Google will recommend blogs that are similar in content to the one you’re adding to your reader (“More Like This”). That’s another great way to discover new blogs in your niche. The next step is commenting on blogs and developing a network, really more of a community. That step is extremely important to finding a readership for your blog.

Do consider Twitter and/or Facebook. Both are excellent ways to network online with other writers and industry professionals. You’ll learn a lot, discover resources that can help you with your writing, and network with other writers. Writing can be lonely and finding friends online is a tremendous help.

Do make sure your blog, Facebook, and Twitter presence is professional-looking. Professional doesn’t mean it has to be created by a web-designer—just that it’s carefully edited for typos or grammatical errors and that it has your contact information readily available. Plus…consider the content you’re putting on your blog and how it might look to an agent or editor.

Don’t

Publish manuscript excerpts on your blog. Many publishers and reviewers will consider your manuscript published if it’s appeared online.

Overpromote yourself. It’s much more effective to take a soft-sell approach when getting followers for your blog or (later) when promoting your book. Instead, look for ideas or resources that you can share with other writers. Try to contribute something of value to the community.

Hound agents or editors via social media about your query or submission. It’s not a good way to make friends.

With blogging, I’ve gotten ideas from other writers on plotting and character problems. I’ve developed friendships and readers—for my blog and my books. I’ve exchanged resources that help me with my writing. I’ve analyzed my approach to writing, which has helped me write other books. I’ve also known a couple of bloggers who found literary agents through their blogs—obviously a more tangible benefit to blogging.

Is platform building hard work? It is. But the rewards are worth it.

Elizabeth Spann Craig
http://mysterywritingismurder.blogspot.com
http://elizabethspanncraig.com

Elizabeth Spann Craig writes the Myrtle Clover series for Midnight Ink and is writing the upcoming Memphis Barbeque series for Berkley Prime Crime as Riley Adams. Like her characters, her roots are in the South. As the mother of two, Elizabeth writes on the run as she juggles duties as room mom and Brownie leader, referees play dates, drives car pools, and is dragged along as a hostage/chaperone on field trips.

How to Promote Your Writing with Technology

In General Information, How-to's, Marketing Your Book on April 14, 2010 at 7:55 am

by C. Patrick Schulze

Listen to a PODCAST of this Article.

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The world of writing is about to roll over in the grave it doesn’t know it’s in yet. The writing industry is on fire and undergoing cataclysmic alterations to its landscape due to the advancement of technology. And everyone involved with writing, agents, publishers, book stores, readers and those who do the writing, are caught up in this technological conflagration. It is my opinion the landscape that emerges from this titanic struggle will look very different than the one with which we are now familiar. The industry will survive, no doubt, but in a vastly altered state from the one we see today. As to those who do the writing, I believe they will become business people who write, rather than writers who do business. In fact, this alteration has already begun in earnest as even traditionally published authors are now required to do their own marketing.

With this in mind, it becomes evident writers should embrace this technology if they wish to enhance their marketing efforts. Here’s some thoughts I garnered on how to do that.

As a writer, you should consider using podcasting and videocasting to promote your novel. Even Simon & Schuster acknowledged this was necessary. Here’s why.

First and foremost, people spend a lot of their time on the Internet which is already transportable. Even more, the future of the Internet is video. In fact, video search is growing in popularity at an astonishing speed.

If you’ve paid attention to how to market books in today’s environment, you know the new attitude toward sales is all about the human connection. This link builds trust between people and trust is a critical element in marketing. With this in mind, video is about as personal as we can get without being there.

The best aspect of video is it’s demographics. From Elites TV, you’ll find video demographics are “53% male/47% female. 55% urban with median income of $74K. Nearly 70 percent are college educated, 47% are married, median age is 33, 71 percent are employed.” Pretty strong marketing core, wouldn’t you say? And best of all, these are the people who buy the books.

Would you like one more reason to get into video casting? Few authors do it. That leaves you with a larger piece of that pie. Keep in mind as the younger writers among us come up, they’ll use video and leave those who don’t in the dust.

How do you get involved with videocasting? It’s simple, really. Pick up a video camera at your favorite electronics outlet then talk into it and upload it to YouTube. After that, promote the hell out of it. Check out Gideon Shalwick’s article GetYourVideoOnline.com for more information.

An offshoot to video is a book trailer. Joanna Penn of TheCreativePenn.com has a nice article on how to create your book trailer at Book trailers: 11 steps to make your own.

Next, you should consider podcasting as a marketing tool. Podcasting is about as easy a thing as there is to do. You download free recording software from Audacity, pick up a microphone and start talking.

Why podcast? Well, with the advent of the IPod and its multitude of copycats, your audience can take you with them anywhere they go. It’s free and the spoken word has a great deal of impact. However, one of its most important features is it makes you read your work aloud. This technique has magnificent powers of influence over your writing. I can almost guarantee your writing will improve by the simple act of podcasting. To get an idea of how this translates into real life, check out BlogTalkRadio.

I have one last comment for you on book marketing in this gilded age of the Internet. Check out this information from Joanna Penn for even more help. After all, much of my research for this article came from her.

Oops, I have one more one last comment. Fortune favors the bold, my friends. Be bold and embrace the technologies of writing and your writing career has a better chance for success. Until we meet again, I wish for you only best-sellers.

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”


How to Drive Readers to Your Blog

In blogging, How-to's on April 12, 2010 at 7:41 am

by C. Patrick Schulze

List to a PODCAST of this article.

With the emergence of self-publishing as a viable form of authorship, it behooves the writer to learn how to market his work for maximum success. One of the initial steps you should consider is blogging. Once that marketing piece is in place, you then need to drive readers to your blog.

Here are some basic steps you can take to do just that.

Publish regularly. You should author articles and post them to your blog as often as possible, but no less than once a week.

Learn how to title your articles. Determine what terms and phrases people use to find information on the Internet and use those to title what you write. I first started with Google Adwords and then began to keep a database of those terms and words people use to find my blog. Can you guess what the number one phrase is?

Populate your blog posts with subscription options. Most of us are aware of the RSS feeds but you might also consider an email subscription service like Feedburner.

Try some article marketing. Think about writing article for sites like EZine or Scribd.com and others. As long as you place a link to your blog in the article, it’ll drive traffic to your blog.

Offer to guest post for other bloggers. Just this past Friday Elizabeth S. Craig was kind enough to allow me to guest post. Of course, she’s posting on my site in just a few days. These reciprocal arrangements encourage people to read both blogs so it builds readers for each party.

Consider if you should place a link under your email signature. Now everyone who sees your emails will be exposed to your blog. And you never know who knows whom.

Link your posts to Twitter, Facebook, LinkedIn and any other social networking sites to which you subscribe. As long as they serve your target market, it’ll help build your blog.

You may wish to add a button that allows your reader to retweet your posts. This encourages their followers to find you. I’m been remiss with this but will pick it up this week.

Read other blogs within your market and comment on them. People do tend to read article comments and everyone who does will see the link to your blog.

Build an email list of people who visit and comment. Send an email announcement to each of these people whenever you have a new article posted.

You might also implement share buttons on your blog posts. If you allow your readers to connect with you on various social networking sites, it’ll generate word of mouth advertising for you. One person did this for me on Stumbleupon and I received more than four thousand hits in one day, by far my largest number of hits from a single site in a day.

If this is a topic that holds interest for you, keep an eye out for this blog as I’ll be doing more on this subject soon.

So, what are your favorite tools to drive readers to your blog?

Until we speak again, you know I wish for you only best-sellers.

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”


15 Tips for Character Names in Novels

In General Information, How-to's, The Craft of Writing on April 6, 2010 at 7:43 am

by C. Patrick Schulze

To listen to a podcast of this article, click HERE.

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Here’s an interesting tidbit I picked up at a writers’ conference some years ago. The most important word in our language is your first name. The second most important word, some say is, “free,” though I believe it’s, “no.” Regardless, think of how you feel when you meet someone for the second time and they say, “Oh! Hi, uh, you. Nice to see, uh, you again.” Now, how might you feel if they insert your name into that same greeting? “Oh! Hi, Patrick. Nice to see you again.” Our names carry so much power within them, and so to do the names of your novel’s characters.

Names are as important as any other word in your novel for they can bind your reader to the character and the story. With that in mind, here are some tips to assist you with your character names.

Serendipity is your friend. If a name works, well, it works. Trust your intuition.

If you’d like, you can name your characters for what they represent. “Butch” the butcher? Maybe, but be smart about it and don’t overdo.

Find a book of names and consider the symbolism within the name. Though I hope I never meet the nun named Chastity.

It’s probably best to use one or two syllables for a man’s name. On occasion, woman can get away with more. Generally, it’s best to keep them simple. Why? Because nobody wants to keep reading names like Bilbonicofillia.

You might want to use only one exotic name per novel, if that. They get real weird real fast.

Try to find names that roll off the tongue.

You might consider a character’s name a snapshot of their personality or possibly even their purpose within your novel. For example, you might not name your murderer Sally Jones but Sal “The Blade” Jones might work just fine.

Remember there were no surnames prior to the 12th Century. After that, people were named for their place of birth. Remember Joan of Arc or Leonardo de Vinci – of Venice? After too many women with the name Joan inhabited Arc, they began to name people after their professions, which is the point of origin for many contemporary surnames. Some examples include Smith from black or white smithing, Felling after a tree cutter and even my name, Schulze, which means cop or judge in medieval German.

Insure your character’s name is appropriate for your setting, the time and place of your story. There are ample websites to help you here. In my case, I write historical fiction set in the mid 19th century. So, I walk Civil War cemeteries and take names from the headstones. Talk about accuracy! I combine the first name from one marker and the last from another. Works every time. By the way, here’s a site that’ll help. www.ssa.gov/OACT/babynames.

I recommend you stay away from cute. How many Bambi’s have you really met?

Consider if you might shy away from character names with similar letters and spellings. If two characters have similar names, Tom and Thom, for example, readers can lose track quite easily.

Avoid Alliteration. At least use it with care. It too, can have a negative effect on readers. Can it work? Of course. Bilbo Baggins is a great example.

Don’t name fictional characters after famous people. Tom and Jerry will simply give your readers the wrong hook.

You might wish to stay away from names that end in “s.” Erasmus’s sour samples… See my point?

Here’s one you’ll thank me for one day. Keep a file of names you run across that strike you.

How can you be sure if you’ve chosen the correct name for a character? You might try this. Say your character’s name as if you spoke to him first in jest, then anger and then as one in love. Does the name work in each of these situations? If so, you’ve most likely named them well.

Would you care to tell us how you choose your characters’ names? I’ll share them with everyone if you pass them along.

Whether you do or not, I hope by now you know I wish you only best-sellers.

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers”

The Key to Your Author's Platform

In blogging, General Information, How-to's, Marketing Your Book on April 5, 2010 at 11:09 am

by C. Patrick Schulze

To listen to a podcast of this article, click HERE.

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The word, “platform” is bandied about these days as one of those many things an aspiring author is required to have. So what is an “author’s platform?” Here’s your quick definition. Your platform is nothing more mysterious then how you get the word out about your book. It’s how you market your novel. Or, as they describe in this associated ARTICLE, it is “your writing and publishing resume.”

The good news? A platform is within the reach of everyone who works at it. The bad? It takes time and effort to establish your platform.

The next question, of course, is why does someone writing a novel need one of these things? The initial answer is obvious. It helps you reach your target audience, those who will purchase your novel. And that is why you’re writing, right? Also, for good or bad, your platform gives you a leg up on garnering the interest of agents. If you think from the agent’s perspective, he gets paid only when your novel sells. So, he wants to know you already have a list of book buyers interested in your novel. The larger your platform, the better the chances an agent will represent you. The same thing applies to those who decide to self-publish. You’ll sell more books if you’ve developed a ready audience of novel buyers. It really is all about the money.

Now that I’ve mentioned money, if you’re smart about what you do, you can develop your platform for very little financial input. Though they could help, you don’t need expensive newspaper and radio ads. Neither is it required you find some wealthy benefactor to support you. (Boy, wouldn’t that be nice?) The fact is, most tools an aspiring author needs to build a platform are free or nearly so. Money should not be your stumbling block.

What might you do to create your author’s platform? As Joanna Penn says in her ARTICLE, “there is no magic bullet.” But here is a primer on how to get started.

Develop an email contact list. Every person with whom you come in contact is a potential book buyer. Get their email address and keep in contact. There are all sorts of programs for this, such as Constant Contact or even ACT! (No, I’m not a paid endorser of either.) However, this is one of your best tools with which to build your platform.

Here’s another idea, and one I appreciate. Write Articles. Like this one, for example. Create a blog and post your articles. This establishes credibility and offers people an opportunity to learn how you write, to experience your writer’s voice and so on. It allows them to get to know you.

You may also wish to join and utilize various social networking sites. Those you should consider include Twitter and Facebook.

Another optimum step is to publish and optimize your web site. This is your premier sales tool.

Secure testimonials. This can be daunting for many, I know, but there is nothing like word of mouth to get your platform cranking. Often when people read those articles you write, they’ll give you testimonials on their own. They leave them in the comment section of your blog. In fact, I’ll ask you to leave a testimonial when you’ve finished reading this article. Will you do that for me? (See how easy that is?)

Another option to consider is to publish a newsletter and send it those people who follow you throughout your various digital incarnations.

Don’t forget to utilize Amazon.com and its many tools. It’s a marvelous site to develop your writing platform.

There are any number of other ways to build your platform and you might look to THIS post by Rachelle Gardner for ideas from other successful authors.

As I close, allow me to offer one telling statistic I received from a very successful author here in Richmond. He told me only 6% of the people who came to his book signings found out about him from his efforts with traditional ads. 94% come from his social media contact work. So, you now have the key. Go open some doors.

Best of luck in your efforts to create your platform and drop a line if you have any questions.

I hope you know by now I wish for you only bestsellers!

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers”


9 Essentials for Writing Your Climactic Scene

In How-to's, The Craft of Writing on April 2, 2010 at 8:03 am

by C. Patrick Schulze

To listen to a podcast of this article, click HERE.

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Every novel requires that final, explosive scene where the protagonist and his villain struggle with each other to the certain demise of one or the other. It matters not if you hero is a working mother trying to make ends meet, or the commander of the forces ready to invade Omaha Beach on D-Day. Every novel should have this climactic scene and you should consider certain criteria to make it as powerful as you can.

Here are nine tips to help you when writing that all-important scene.

This scene should be an epic confrontation with a clear winner and a clear loser. Someone gets the girl and someone goes home from the party by himself.

Your hero must confront his most worthy of adversaries. Secondary evil doers simply won’t do. Make this clash between the biggest and baddest.

Your reader expects your hero to win and so he should. However, his victory need not be what they expect. Regardless the sour taste of your hero’s success, a victory he should have.

Your hero should win something of value for his trials. It could be the realization that “The Girl” just ain’t worth the work, or it may be real estate garnered by an incredible battle. Whatever he learns or wins, it must make him a better person, or creature, as the case may be.

In this scene it is not the time for surprise arrivals of any sort. The cavalry, in any of its many forms, should not jump into the story at this point. All that should be set up earlier in your novel.

Have your hero save himself. Imagine if your hero is fighting the villain in hand-to-hand combat and just as the bad guy puts the sword to his throat, an unmentioned meteor streaks from the sky to obliterate the bad guy in a magnificent blaze of fire. Don’t you think your readers will be disappointed in that? Now, that’s not to say the beautiful model can’t Kung Fu in and save him earlier in the story, but at this time, he’s on his own.

There should be no flashbacks at this point in your novel. Flashbacks are tough anyway, but they break the tension and can kill the entire scene. Once the scene opens, focus on the conflict in that scene. Your readers’ interest should be at its peak and they deserve a healthy portion of suspense, action and conflict.

Speaking of action and conflict, this scene should be resolved with action and conflict. Let them duke it out, metaphorically, emotionally or physically, but get the tussle going. Make this thing as exciting as you can. (For more information on the difference between action and conflict, read this ARTICLE.)

Clarification of anything is death to this scene. This is the time for action and your readers should have already received any explanations they need, although mysteries might get away with this to a point.

And finally, this scene should end in a rational fashion. Make it suspenseful, but logical. You never want your readers to say, “Don’t buy it,” at the end of your story. If they do, they’ll tell their friends the same thing; “Don’t buy it.”

Now, are there any aspects to the climactic scene I’ve forgotten?

Until my next post, you knows I wish you only best-sellers.

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers”


The Secret to Writing A Riveting Novel

In Editing Your Manuscript, How-to's, The Craft of Writing on April 1, 2010 at 8:34 am

By C. Patrick Schulze

To listen to a podcast of this article, click HERE.

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How does a writer evolve from one who pens the first draft of a novel to one who attains the rarefied status of published author? Of course, there is no substitute to a strong and well-written story, powerful characterizations and effective, believable dialogue. However, as any experienced writer will tell you, you must also master the skill of editing. And within editing, one of the more powerful of tools available lies within the words you choose. That is, you should review every noun, verb and adjective to consider if you have used the most specific and compelling of words for them.  The goal is to insure you paint the most stimulating word pictures for your reader.

Here’s an example of how I wrote a sentence in the first draft of my current manuscript and how it reads in my sixth version.

“They raced across the open ground.”

“The soldiers plunged into the maelstrom.”

Both sentences indicate the same event, men fighting in war. However, which holds the more potent setting, the more powerful image? In the first, we see people running over a field. We might have children playing for all this indicates. Whereas in the second, there is no question a battle is underway and men throw their bodies into the violence. The change is dramatic, yet all I did was choose more specific words.

Here’s another example as to how strong word choices can improve your writing.

“Jak woke first.”

“The sun burst over the horizon and wrenched Jak from his exhausted stupor.”

In this case, the verb, “wrenched,” is much stronger than, “woke.” If you imagine a character who just wakes up, you might see him stir from a pleasant night’s slumber. You can almost see him flutter his eyes as he brings the soft morning into view. In my story, however, this scene is not so pleasant. So, to create a better impression of what I wanted my reader to see, I had Jak yanked into consciousness. By comparison, this is a brutal action and a better description of what I wanted my character, and my reader, to experience. Though I enhanced the sentence, this change of a single word created a much more dramatic scene.

This same technique works for adverbs and nouns, too. To show how adverbs can also be improved, consider my working title for this article. At first, I titled this, “The Secret to Writing an Interesting Novel.” Can you see how the change from, “interesting” to “riveting” made for a better image?

If you take the time to consider each noun, verb and adverb in this way, I believe you’ll experience a leap forward in your writing skills. In the process, you just might increase your chances of publication, too.

Now that you know the power in this editing technique, I challenge you to do this with your manuscript and let us know how it improved your writing. I look forward to hearing from you.

Until we meet again, know I wish for you, only best-sellers.

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”

The Secrets to Backstory in Your Novel

In How-to's, The Craft of Writing on March 30, 2010 at 6:20 am

by C. Patrick Schulze

For a podcast of this article, click HERE.

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Backstory is narrative that hints at or describes a character’s past. Often it presents itself in long-winded passages known as an info dump. It’s improper use conflicts with a number of the “rules” writers are supposed to follow including, providing too much information, too much information too soon, it shows rather than tells and worst of all, does not hold your reader’s interest.

Possibly the most common mistake writers make relative to backstory is to include too much too soon in their novels.

Another issue with backstory is writers think their readers need this information. Yet, more often than not, they require much less than you give them. The truth about backstory? Most of it is forgotten or ignored.

Everyone in the industry knows good writing is alive, it’s exciting and vibrant. Therefore, the most interesting writing is usually in the now, it’s immediate in its presentation. Backstory is not in the now by its very nature. That fact alone tells us to limit the backstory in our novels.

The secret to backstory is to introduce it in miniscule amounts and only as necessary. Let it loose when your reader needs to know about it and then drip it into your novel rather than pour it. Offering your reader pieces of information is much more effective than info dumps.

Think of backstory as morsels of your character’s prior life rather than meals of data about them. Offer your reader a taste of what they need to know and allow their imagination to fill in the rest of the picture.

Now for some tips as to how to infiltrate backstory into your novel.

Introduce backstory only after you’ve secured your reader’s interest in the story and in the character. Write about the action first.

Incorporate backstory when the specific character is the focus on your narrative. This, I think, is self-explanatory.

Convey backstory as soon as it’s needed, but only when its needed. That is, incorporate it just before the reader needs to know it. For example, if your character is a murderer, your reader might not need to know what draws him to this explosive mode of expression until after he kills his first victim, and maybe even later.

You may wish to use flashbacks to introduce large amounts of backstory. As your story moves along, you can write a single flashback chapter, then return to your storyline in the following chapter. Be cautious however, for flashbacks are tricky things to master and many readers, agents and editors don’t care for them.

You might introduce a dream to outline the needed backstory. Again, this is another tricky technique and is overused, so take care.

You can divulge family secrets to bring out backstory. Secrets are always exciting, so they have a better chance to keep from losing your reader’s interest.

Memories are another tool to consider. Often this comes out in dialogue or a character’s thoughts.

Regardless how you introduce your necessary backstory, keep in mind that it’s mystery that hooks your reader. Don’t tell them too much or they’ll have no reason to learn more about your characters.

Don’t be concerned if this technique takes a while to learn. It does for most writers. Just keep an eye open for excessive backstory then cut or disperse it wherever and whenever you can. You’ll do well with a little practice.

Until we speak again, know I wish for you only best-sellers.

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”


How to Write Your Novel’s Hook-Line

In General Information, How-to's, Marketing Your Book, The Craft of Writing on March 25, 2010 at 4:29 am

By C. Patrick Schulze

To listen to a podcast of this article, click HERE.


A hook-line is a one or two sentence summary of your novel. Although the term, “hook-line” is singular, it may consist of two sentences, but it should probably be no longer than that. It is the high-concept of your novel compressed into a few words and should enable your target audience to grasp your storyline at once. Think of it as an elevator speech for your novel or as a teaser on its dust jacket. You might even consider it a marketing tag-line.

The purpose of your hook-line is to grab someone’s attention and encourage them to learn more about your novel. The secret to it, however, lies in its hidden sales pitch. That pitch should suggest your novel is something they would want to buy. You’ll see what I mean when we outline the five elements of your hook-line.

Why do you need a hook-line? Well, consider the target market, or audience, you’ll want to develop for your novel. Your initial market is comprised of a single person, an agent. In this person’s case, your hook-line will often be the opening line of your query letter. Your hook-line should spark their curiosity in some way and persuade them to learn more about your novel. It should do the same with an editor, a publicist, wholesale book sellers, retail book buyers and eventually the consumer or reader.

So, how does a writer create their hook-line? It’s not as difficult as you might think as it need not encompass your entire storyline, just some critical aspects of it. All you need is enough information to peak someone’s interest. If you cover the five fundamental elements of a hook-line, you’ll be all right. The premier elements of your hook-line are listed below.

1.  Character: Who is your hero and what does he want?

2.  Conflict: What is it that keeps your hero from his goal?

3.  Uniqueness: What makes your novel stand out from all the others?

4.  Setting: Insure your setting, or at least your genre, is obvious.

5.  Action: Your hook-line needs to at least promise excitement.

Can you see how these five components would have the potential to tweak an agent’s or a reader’s curiosity? Might a compelling description that highlights these points encourage them to buy your book? If you know much about selling, you’ll realize it just might.

Let’s take a look at the tag line for my current manuscript and see if it fits the criteria.

Though Jak and Clay share a camaraderie known to few but brothers, each falls in love with Kate and requests her hand in marriage. Despite her choice of one, their brother’s bond remains intact until the American Civil War threatens and forces them to decide whether their loyalties lie with love, with friendship or with their nation.

Let’s evaluate this to see if it fits the criteria outlined above.

Character(s):

Jak is our hero and he wants to hold onto his friendship with Clay and have Kate for his wife. He also requires an honorable decision as to his personal loyalties when the war erupts.

Core Conflict:

This is the decision the characters must make relative to the war and their relationships.

Uniqueness:

How many love triangles do not tear apart the relationships? The fact the three remain close is most unusual.

Setting:

This novel takes place during the mid-nineteenth century in America, which is shown by the outbreak of the Civil War.

Action:

We have three lives that revolve around the love triangle, the war and the decision they all must make.

Do you agree or disagree this covers the five critical elements required of a hook-line? Have you come up with your hook-line as yet and would you care to share? I’d love to see it.

Until we meet again, you know I wish you only best-sellers

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”