The Craft of Writing

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How to Get Your Self-Published Novel Reviewed

In General Information, How-to's, Marketing Your Book on April 16, 2010 at 8:13 am

by C. Patrick Schulze

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If you’ve decided to self-publish, you already realize every aspect of marketing your novel falls in your lap. And within the marketing arena, one of the most difficult things to accomplish is to have your self-published novel reviewed.  In this blog post, I’ll offer some tips on how to get your self-published novel reviewed and hope you find some that’ll work for you.

First, you need your marketing  pack, a sales tool all authors need. Your pack should include those same things a traditionally published author uses: a marketing post card, a professional head shot and letterhead for your author’s bio, information about your novel and blurbs. VistaPrint, among other shops, can do the printing of your marketing pieces. You’ll want to seek at least fifty reviews, so have that many packets on hand.

You want to have this material ready three to four months ahead of your pub date as that is when you’ll ask for your novel reviews. This means, of course, your book will not yet be published when you seek your reviews though you must have your completed novel in hand.

Okay, you’ve got your completed manuscript in hand and all marketing materials ready. Now, where do you get these coveted reviews?

Consider these sources:

Other authors in your genre

Organizations that relate to your novel

Bloggers Book review websites

Every major newspaper, especially your local rags

And of course, Amazon.com

While performing my research for this article, I found a number of websites that have self-published novel review sections. Take a look at:

Simegen

MidwestBookReview.com

BookReview.com

Midwest Book Review

Foreword Magazine

Reader Views

January Magazine

Critique Magazine

All Readers

The Compulsive Reader

Front Street Reviews

Self Published Authors

Book Ideas

Overbooked

Club Reading

Rebecca’s Reads

Breeni Books

All Book Reviews

Authors Den

TCM Reviews

American Book Review

Book Pleasures

Curled Up with a Good Book

Here are a couple of secrets to know when you contact these people or organizations. You should consider them individually in lieu of mass mailing to everyone. Many will have specific requirements you must follow for consideration and it’s in your best interest to follow those directions. Another secret is to seek niche reviewers. They may have influence over those people who might have the most interest in your novel. And finally, I’m certain there’s no need to remind you that basic courtesy goes a long way when asking for reviews.

Now for a few more sites that may have more information on the subject.

Self Publishing Magazine

Indiebound.org

Self Publishing Review

By the way, here’s a link I found that tells you have to get your self-published novel into Barnes and Noble. http://www.absolutewrite.com/novels/how_to_get_your_self.htm

I hope you found something here to help you get your self-published book reviewed. If so, maybe it’ll help you achieved that best-seller status I wish for each of you.

C. Patrick Schulze

How to Promote Your Writing with Technology

In General Information, How-to's, Marketing Your Book on April 14, 2010 at 7:55 am

by C. Patrick Schulze

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The world of writing is about to roll over in the grave it doesn’t know it’s in yet. The writing industry is on fire and undergoing cataclysmic alterations to its landscape due to the advancement of technology. And everyone involved with writing, agents, publishers, book stores, readers and those who do the writing, are caught up in this technological conflagration. It is my opinion the landscape that emerges from this titanic struggle will look very different than the one with which we are now familiar. The industry will survive, no doubt, but in a vastly altered state from the one we see today. As to those who do the writing, I believe they will become business people who write, rather than writers who do business. In fact, this alteration has already begun in earnest as even traditionally published authors are now required to do their own marketing.

With this in mind, it becomes evident writers should embrace this technology if they wish to enhance their marketing efforts. Here’s some thoughts I garnered on how to do that.

As a writer, you should consider using podcasting and videocasting to promote your novel. Even Simon & Schuster acknowledged this was necessary. Here’s why.

First and foremost, people spend a lot of their time on the Internet which is already transportable. Even more, the future of the Internet is video. In fact, video search is growing in popularity at an astonishing speed.

If you’ve paid attention to how to market books in today’s environment, you know the new attitude toward sales is all about the human connection. This link builds trust between people and trust is a critical element in marketing. With this in mind, video is about as personal as we can get without being there.

The best aspect of video is it’s demographics. From Elites TV, you’ll find video demographics are “53% male/47% female. 55% urban with median income of $74K. Nearly 70 percent are college educated, 47% are married, median age is 33, 71 percent are employed.” Pretty strong marketing core, wouldn’t you say? And best of all, these are the people who buy the books.

Would you like one more reason to get into video casting? Few authors do it. That leaves you with a larger piece of that pie. Keep in mind as the younger writers among us come up, they’ll use video and leave those who don’t in the dust.

How do you get involved with videocasting? It’s simple, really. Pick up a video camera at your favorite electronics outlet then talk into it and upload it to YouTube. After that, promote the hell out of it. Check out Gideon Shalwick’s article GetYourVideoOnline.com for more information.

An offshoot to video is a book trailer. Joanna Penn of TheCreativePenn.com has a nice article on how to create your book trailer at Book trailers: 11 steps to make your own.

Next, you should consider podcasting as a marketing tool. Podcasting is about as easy a thing as there is to do. You download free recording software from Audacity, pick up a microphone and start talking.

Why podcast? Well, with the advent of the IPod and its multitude of copycats, your audience can take you with them anywhere they go. It’s free and the spoken word has a great deal of impact. However, one of its most important features is it makes you read your work aloud. This technique has magnificent powers of influence over your writing. I can almost guarantee your writing will improve by the simple act of podcasting. To get an idea of how this translates into real life, check out BlogTalkRadio.

I have one last comment for you on book marketing in this gilded age of the Internet. Check out this information from Joanna Penn for even more help. After all, much of my research for this article came from her.

Oops, I have one more one last comment. Fortune favors the bold, my friends. Be bold and embrace the technologies of writing and your writing career has a better chance for success. Until we meet again, I wish for you only best-sellers.

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”


Why I Will Self-Publish – Probably.

In General Information, Marketing Your Book, The Craft of Writing, Working with Agents on April 7, 2010 at 7:04 am

by C. Patrick Schulze

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I’m about to finalize my decision as to how I am will sell my emerging novel, “Born to be Brothers.” With that in mind, I must soon decide if I am to self-publish and endure all that entails or face the gauntlet of the publishing industry and all the rest that comes with that. (We have not chosen an easy industry, have we folks?

I see advantages with either scenario and I also see drawbacks with both. However, the more educated I become on the subject, the more it seems it is in my best interest is to go it alone. Here’s my train of thought. Please so advise if you disagree. I am open to an honest discussion on the matter.

Agents:

I like the idea of an agent who represents me and feel I have the capability to find a quality agent. That part doesn’t concern me. I really don’t like the process of how they choose the writers they represent. No, I agree with the query process. After all, even writers need a resume. What tweaks my cheeks is their query restrictions. One minor, unintended error that has nothing to do with the quality of your writing, and you’re only opportunity to have them read your resume is lost. Don’t get me wrong, they have to do this. I understand and even agree. I just don’t like it. I also consider how once I find the proper agent for me, will I be the proper author for them? The odds are quite limited. Why hang my future on such low odds when I have other options? However, the real rub? After I’m through with the exhaustive experience of agenting, then I have to deal with the pub houses.

Publishing Houses:

Publishing houses do ease, though not guarantee, entry into the brick and mortars, which are the premier distribution channel for the writing industry – for now. However, distribution is their only remaining asset of any real worth and with the explosion of technology, I see their grip on distribution slip with each day that passes. In fact, I believe the Internet is about to leave them in the dust and take over their monopoly with distribution. Amazon, a technology company, even affects their sales model. That’s not a sign that instills confidence in me relative to their strength or ever their stability within the writing world.

Another major issue I have with pub houses is they’ll hire some salesman who MAY give my book a ten second pitch. If he wants to. Honestly? I want that salesman to answer to me, not some conglomerate who sees me not as a customer but as a product. Again, I understand and have no solution for them, I just don’t like the system.

Further, there’s almost no chance for an advance, which means I work on commission – a commission based not on my productivity but some unknown salesman’s capability. Now, I’ve worked on commission before and made a bunch of money doing it. But I either held the salesman’s position or the salesman worked directly for me. Under their arrangement, I’ll most likely never even meet this person, let alone develop a relationship with him. And yet, my career hinges on his efforts. It’s a scary thought to someone like me who has always pulled up his own boots.

The pub houses will not assist with marketing, so that effort and expense lies with me regardless.

The pub houses sometimes offer editing services, but even that benefit is dying. Plus, I can purchase that service on the open market and have a say in whom I hire. They do have book cover design services and that’s nice, but I give up all control over how they present what, in the final analysis, is my work. Further, I can purchase that service on the outside at a reasonable price and maintain total control.

Something else of which I do not approve? The publishing industry is absolutely subjective and good novels are lost all the time to this limiting aspect. Again, I do understand and it can be no other way, but that also dilutes my potential to a great degree. Again, I could lose not on my abilities, but on a stranger’s tastes or even their emotions of the moment.

This whole process just does not send that proverbial tingle up my leg.

So as I see it, to work with a major pub house, I give up a huge portion of my potential profits in exchange for little more than a diminished distribution system based primarily upon old technology? Hum…

Self-Publishing:

I do have one advantage most writers do not. I’ve owned and operated my own businesses since the days of paper boys with bicycles. I’m experienced with going it alone and I’m comfortable with the idea. I will admit this aspect of who I am influences me a great deal.

The major drawback to self-publishing? All the issues rest with me. I don’t worry too much as I’ve been a business decision maker my entire adult life, so making these kind of judgments are sort of par for the course.

Cost. It’s a big issue. However, it won’t break the bank, so it’s not too large of an issue. Besides, my wife is on board, so the real hurdle is already crossed.

Marketing. This is a major issue with those who self-publish and beyond the well-written novel itself, it’s the meat and potatoes of success. However, I’ve been self-employed and marketing since I my tenth birthday. Though the cost of it is a consideration, the Internet has supplanted much of that cost. I can work up copy, build web sites, use social networking and all the rest. I’ve even got contacts.

Product: I do believe I’ve got my breakout novel in hand and am convinced my novel will sell with correct marketing. It’s a great story and the narrative is well written and well edited. In fact, I dare say it’s better than most books the pub houses crank out. I know… I know… we all feel that way about our babies, but I’ve written two stinkers, so I’ve got somewhat of a handle on good vs. bad. This one is good.

Publishers: I’m not too worried about that. I’m good enough at research and I’ll find a good print shop with benefits, which is really all they are. I used to own a wholesale print shop, so I have a feel for what to look for.

Editing: I’ve got a relationship with an excellent editor who is reasonably priced and brutally honest with me. Besides, I’ve grown into a pretty good editor myself over the years.

Book Cover Design: Graphic artists are everywhere and some are even reasonably priced. Besides, I’ve got some great ideas and I’d like to see them fleshed out.

Distribution. Now here’s the other of the three big issues which also included cost and marketing. Again, I’ll forgo the brick and mortars for the Internet any day. The B & M’s are a dying breed and the Internet allows me to get my marketing message into almost every home in the English-speaking world. I’ll have a worldwide market, which includes their customers. So again, marketing is the secret to distribution. By the way, have you noticed the B & M’s now sell the very products that will either kill their business model or force them to become something other than a book store? “Here’s yer sign.”

Profit potential? I’ve worked up a business plan and feel I’m actually ahead with self-publishing. Especially when you consider the digital end of things. I’ll not have the overhead the pub houses do so my business plan gives me an huge edge when I keep all the profits rather than some small percentage. I retired from the business of coaching other businesspeople and did so for many years. I have confidence in my plan.

So, that’s my way of thinking on this important writing decision. I challenge you to show me where I’m wrong.

In the mean time, how ‘bout some referrals to self-pub houses that have impressed you?

Thanks for your help.

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”


15 Tips for Character Names in Novels

In General Information, How-to's, The Craft of Writing on April 6, 2010 at 7:43 am

by C. Patrick Schulze

To listen to a podcast of this article, click HERE.

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Here’s an interesting tidbit I picked up at a writers’ conference some years ago. The most important word in our language is your first name. The second most important word, some say is, “free,” though I believe it’s, “no.” Regardless, think of how you feel when you meet someone for the second time and they say, “Oh! Hi, uh, you. Nice to see, uh, you again.” Now, how might you feel if they insert your name into that same greeting? “Oh! Hi, Patrick. Nice to see you again.” Our names carry so much power within them, and so to do the names of your novel’s characters.

Names are as important as any other word in your novel for they can bind your reader to the character and the story. With that in mind, here are some tips to assist you with your character names.

Serendipity is your friend. If a name works, well, it works. Trust your intuition.

If you’d like, you can name your characters for what they represent. “Butch” the butcher? Maybe, but be smart about it and don’t overdo.

Find a book of names and consider the symbolism within the name. Though I hope I never meet the nun named Chastity.

It’s probably best to use one or two syllables for a man’s name. On occasion, woman can get away with more. Generally, it’s best to keep them simple. Why? Because nobody wants to keep reading names like Bilbonicofillia.

You might want to use only one exotic name per novel, if that. They get real weird real fast.

Try to find names that roll off the tongue.

You might consider a character’s name a snapshot of their personality or possibly even their purpose within your novel. For example, you might not name your murderer Sally Jones but Sal “The Blade” Jones might work just fine.

Remember there were no surnames prior to the 12th Century. After that, people were named for their place of birth. Remember Joan of Arc or Leonardo de Vinci – of Venice? After too many women with the name Joan inhabited Arc, they began to name people after their professions, which is the point of origin for many contemporary surnames. Some examples include Smith from black or white smithing, Felling after a tree cutter and even my name, Schulze, which means cop or judge in medieval German.

Insure your character’s name is appropriate for your setting, the time and place of your story. There are ample websites to help you here. In my case, I write historical fiction set in the mid 19th century. So, I walk Civil War cemeteries and take names from the headstones. Talk about accuracy! I combine the first name from one marker and the last from another. Works every time. By the way, here’s a site that’ll help. www.ssa.gov/OACT/babynames.

I recommend you stay away from cute. How many Bambi’s have you really met?

Consider if you might shy away from character names with similar letters and spellings. If two characters have similar names, Tom and Thom, for example, readers can lose track quite easily.

Avoid Alliteration. At least use it with care. It too, can have a negative effect on readers. Can it work? Of course. Bilbo Baggins is a great example.

Don’t name fictional characters after famous people. Tom and Jerry will simply give your readers the wrong hook.

You might wish to stay away from names that end in “s.” Erasmus’s sour samples… See my point?

Here’s one you’ll thank me for one day. Keep a file of names you run across that strike you.

How can you be sure if you’ve chosen the correct name for a character? You might try this. Say your character’s name as if you spoke to him first in jest, then anger and then as one in love. Does the name work in each of these situations? If so, you’ve most likely named them well.

Would you care to tell us how you choose your characters’ names? I’ll share them with everyone if you pass them along.

Whether you do or not, I hope by now you know I wish you only best-sellers.

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers”

The Key to Your Author's Platform

In blogging, General Information, How-to's, Marketing Your Book on April 5, 2010 at 11:09 am

by C. Patrick Schulze

To listen to a podcast of this article, click HERE.

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The word, “platform” is bandied about these days as one of those many things an aspiring author is required to have. So what is an “author’s platform?” Here’s your quick definition. Your platform is nothing more mysterious then how you get the word out about your book. It’s how you market your novel. Or, as they describe in this associated ARTICLE, it is “your writing and publishing resume.”

The good news? A platform is within the reach of everyone who works at it. The bad? It takes time and effort to establish your platform.

The next question, of course, is why does someone writing a novel need one of these things? The initial answer is obvious. It helps you reach your target audience, those who will purchase your novel. And that is why you’re writing, right? Also, for good or bad, your platform gives you a leg up on garnering the interest of agents. If you think from the agent’s perspective, he gets paid only when your novel sells. So, he wants to know you already have a list of book buyers interested in your novel. The larger your platform, the better the chances an agent will represent you. The same thing applies to those who decide to self-publish. You’ll sell more books if you’ve developed a ready audience of novel buyers. It really is all about the money.

Now that I’ve mentioned money, if you’re smart about what you do, you can develop your platform for very little financial input. Though they could help, you don’t need expensive newspaper and radio ads. Neither is it required you find some wealthy benefactor to support you. (Boy, wouldn’t that be nice?) The fact is, most tools an aspiring author needs to build a platform are free or nearly so. Money should not be your stumbling block.

What might you do to create your author’s platform? As Joanna Penn says in her ARTICLE, “there is no magic bullet.” But here is a primer on how to get started.

Develop an email contact list. Every person with whom you come in contact is a potential book buyer. Get their email address and keep in contact. There are all sorts of programs for this, such as Constant Contact or even ACT! (No, I’m not a paid endorser of either.) However, this is one of your best tools with which to build your platform.

Here’s another idea, and one I appreciate. Write Articles. Like this one, for example. Create a blog and post your articles. This establishes credibility and offers people an opportunity to learn how you write, to experience your writer’s voice and so on. It allows them to get to know you.

You may also wish to join and utilize various social networking sites. Those you should consider include Twitter and Facebook.

Another optimum step is to publish and optimize your web site. This is your premier sales tool.

Secure testimonials. This can be daunting for many, I know, but there is nothing like word of mouth to get your platform cranking. Often when people read those articles you write, they’ll give you testimonials on their own. They leave them in the comment section of your blog. In fact, I’ll ask you to leave a testimonial when you’ve finished reading this article. Will you do that for me? (See how easy that is?)

Another option to consider is to publish a newsletter and send it those people who follow you throughout your various digital incarnations.

Don’t forget to utilize Amazon.com and its many tools. It’s a marvelous site to develop your writing platform.

There are any number of other ways to build your platform and you might look to THIS post by Rachelle Gardner for ideas from other successful authors.

As I close, allow me to offer one telling statistic I received from a very successful author here in Richmond. He told me only 6% of the people who came to his book signings found out about him from his efforts with traditional ads. 94% come from his social media contact work. So, you now have the key. Go open some doors.

Best of luck in your efforts to create your platform and drop a line if you have any questions.

I hope you know by now I wish for you only bestsellers!

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers”


Writing Forward

In General Information, The Craft of Writing on March 30, 2010 at 9:01 pm

by C. Patrick Schulze

To listen to a podcast of this article, click HERE.

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When you write, do your characters tell you who they are and where they wish to go or do you map out every aspect of their personalities and each step they are to take? When I write, I start with a general idea of a storyline and a concept of who my characters are. Beyond that, my characters tend to write not only themselves by my novels.

I attended a James River Writers panel session not too long ago where the speakers touched upon this very idea. This concept even has a name. It’s called, Writing Forward. While on this panel, all three speakers agreed great characters and great novels often develop this way. Basically, it means to give your  characters and novels permission to write themselves. In other words, you allow the story and its inhabitants to become a part of your writing process.

At this meeting, one panelist gave an example of a sugar bowl with a note in it. She had no idea of where or how the crockery would come into play within her novel, she simply felt it belonged in the story. As she taps the power of Writing Forward when she writes, she didn’t plan as to when the piece would show up in her narrative, she just waited until it found its way in of its own accord.

I have a similar example in my emerging novel, “Born to be Brothers.” In my case, it wasn’t a dinner dish but rather a pocket watch that held sway over me. The story is set in mid-nineteenth century America when every stylish man carried a pocket watch on a chain in his vest.  As a guy, I understand how men feel their watches are representative of their personalities and felt I this concept had a role to play in my novel. So, as my story jumped out of my keyboard and onto the screen, I kept the watch in the back of my mind. When it needed to show up, it did. And when it did, it’s meaning took on even a larger role than I’d envisioned. In fact, it’s power is unleashed in the very last line of the novel.

Though my pocket watch is an example of Writing Forward, I use the technique on a much larger scale than a simple clock. When I sat down to write my novel, I’ll began with my primary characters fleshed out to a degree and a general idea of how the story was going to end. By the time I stopped writing, the characters had grown dramatically in depth and personality and my novel had morphed into something much better than I’d imagined at the start. As I write, I “feel” where I have to go and then allow my Muse to determine how I’m to get there.

What is it that draws you to writing anyway? It’s probably your Muse and she’s a powerful partner in your writer’s journey. In fact, I believe it is she who infuses us with the concept of Writing Forward. I think you should welcome her, that intuition within you, and allow her to run roughshod over your novel and those people with which you populate it. Allow your creativity to impose itself upon you, your characters and your story.

By the way, the panel consisted of three quite successful authors you may wish to read. They were Ms. Carolyn Parkhurst,  author of The Dogs of Babel and Lost and Found, Ms. Leslie Pietrzyk, author of Pears on a Willow Tree and A Year and a Day, and Ms. Susann Cokal, author of Mirabilis and Breath and Bones.

I hope you find it within yourself to take advantage of that intuitive skill known as Writing Forward. I’ll bet your writing will be all the better for it.

Regardless of how you write, you know I wish for you only best-sellers.

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”


How to Write Your Novel’s Hook-Line

In General Information, How-to's, Marketing Your Book, The Craft of Writing on March 25, 2010 at 4:29 am

By C. Patrick Schulze

To listen to a podcast of this article, click HERE.


A hook-line is a one or two sentence summary of your novel. Although the term, “hook-line” is singular, it may consist of two sentences, but it should probably be no longer than that. It is the high-concept of your novel compressed into a few words and should enable your target audience to grasp your storyline at once. Think of it as an elevator speech for your novel or as a teaser on its dust jacket. You might even consider it a marketing tag-line.

The purpose of your hook-line is to grab someone’s attention and encourage them to learn more about your novel. The secret to it, however, lies in its hidden sales pitch. That pitch should suggest your novel is something they would want to buy. You’ll see what I mean when we outline the five elements of your hook-line.

Why do you need a hook-line? Well, consider the target market, or audience, you’ll want to develop for your novel. Your initial market is comprised of a single person, an agent. In this person’s case, your hook-line will often be the opening line of your query letter. Your hook-line should spark their curiosity in some way and persuade them to learn more about your novel. It should do the same with an editor, a publicist, wholesale book sellers, retail book buyers and eventually the consumer or reader.

So, how does a writer create their hook-line? It’s not as difficult as you might think as it need not encompass your entire storyline, just some critical aspects of it. All you need is enough information to peak someone’s interest. If you cover the five fundamental elements of a hook-line, you’ll be all right. The premier elements of your hook-line are listed below.

1.  Character: Who is your hero and what does he want?

2.  Conflict: What is it that keeps your hero from his goal?

3.  Uniqueness: What makes your novel stand out from all the others?

4.  Setting: Insure your setting, or at least your genre, is obvious.

5.  Action: Your hook-line needs to at least promise excitement.

Can you see how these five components would have the potential to tweak an agent’s or a reader’s curiosity? Might a compelling description that highlights these points encourage them to buy your book? If you know much about selling, you’ll realize it just might.

Let’s take a look at the tag line for my current manuscript and see if it fits the criteria.

Though Jak and Clay share a camaraderie known to few but brothers, each falls in love with Kate and requests her hand in marriage. Despite her choice of one, their brother’s bond remains intact until the American Civil War threatens and forces them to decide whether their loyalties lie with love, with friendship or with their nation.

Let’s evaluate this to see if it fits the criteria outlined above.

Character(s):

Jak is our hero and he wants to hold onto his friendship with Clay and have Kate for his wife. He also requires an honorable decision as to his personal loyalties when the war erupts.

Core Conflict:

This is the decision the characters must make relative to the war and their relationships.

Uniqueness:

How many love triangles do not tear apart the relationships? The fact the three remain close is most unusual.

Setting:

This novel takes place during the mid-nineteenth century in America, which is shown by the outbreak of the Civil War.

Action:

We have three lives that revolve around the love triangle, the war and the decision they all must make.

Do you agree or disagree this covers the five critical elements required of a hook-line? Have you come up with your hook-line as yet and would you care to share? I’d love to see it.

Until we meet again, you know I wish you only best-sellers

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”

How to Writer Your First Draft

In General Information, How-to's, The Craft of Writing on March 24, 2010 at 5:50 am

by C. Patrick Schulze

To listen to a podcast of this article, click HERE.


A wonderful mixture of accomplishment, hope, fantasy and desire comes over a writer when he completes his first draft. The problem, of course, is how to get that first draft penned and on paper. In this post, I hope to offer you some of the many tips and techniques available to assist you when you write your first draft.

1. Understand every writer has their unique methodology for writing a first draft and whatever works for you is what you should do. Try to find those tips that fit your personality and put them to good use.

2. The secret to your first draft is to get it done. I know that sounds obvious, but writing is a lot like college. It’s takes a long time, you often wonder if your investment will make any difference in your life and if you ever stop, it’s tough to get going again. The most onerous part of the process is to get that first draft on paper. Keep at it.

3. Understand the first draft of your novel may result in, and I’m being polite, garbage. In fact, though not necessarily true, your final draft may have little relation to the first. Don’t worry as the first draft is just that, your initial attempt to create your novel.

4. Many writers prefer to outline their story first. Some construct an extensive storyline with developed characters, plot arcs and all the rest. Others jot down a basic outline and get to work. Still others just sit down and write. Which of these methods calls to your personality?

5. It’s best if you choose your Point of View, or who tells the story, early in the process. Are you, the writer, also the narrator or might your hero tell the story? It’s much easier to edit later if this is determined before you get waist deep into your story.

6. It’s also to your advantage to understand your setting, or time and location of your novel, before you begin to write. It’s very difficult to write a story about a soldier in World War II then change the setting to the French Revolution. You may also wish to perform any necessary research on setting before you begin to write.

7. A general tip is to write your first draft with as much speed as you can. Type it if you’d like or freehand the thing if that works for you. It matters not, just get it down on paper. Think of your first draft as sort of a writer’s blitzkrieg, if you will. Move fast, ignore pockets of resistance and mop up later.

8. If you plan to perform your later edits on paper, you may wish to triple-space your first stab at the manuscript. This leaves more room for notes. Personally, I use MS Word so I insert “comments” during my editing process.

9. As you write your first draft, don’t worry so much about grammar and the like. You might even wish to turn off your grammar and spellcheckers as you write, then turn them back on when you edit.

10. Many writers, myself included, like to have a grasp of their ending before they begin. Many write the last chapter first. After all, how do you know what path your story will take if you don’t know where it’s going?

11. If you write mysteries or suspense novels, it may be a good idea to generate a story-logic list or an evidence list. This keeps those obscure details, motivations, and events you’ll not make obvious until the end of the story under better control.

12. Few writers have the discipline to write when they’re “in the mood,” so I advise you write every day. (I know, I know, I have children, too.)  Okay, I’ll change my advice to write on a schedule. If you only have one evening a week, set that evening aside. Establish an hours-long appointment on your calendar, complete with start and end times. Then adhere to your schedule. It’s a meeting with your characters and they require your attendance.

13. Fight every inclination to edit when you write your first draft. You’ll have these impulses and all they do is slow you down. Besides, the mere action of editing changes your mental perspective and reduces creativity. If you just can’t fight these impulses, turn off your computer screen as you type. That’ll solve the problem.

14. Some writers jump from chapter to chapter. As ideas come to them they write them down then mix and match later. Others create a written timeline of what events need to happen and when they need to occur. Again, what works for you, works for you.

15. Try to enjoy yourself. Let your imagination run rampant and your fingers fly over the keyboard. If something strikes your fancy, plug it in there. Later if the idea doesn’t fit, it’s not a problem as cut, paste and delete are our friends.

16. After you finish your first draft, set it aside to cool for a while. If you’ve not thought about it for a week, or better yet a month, errors will become more obvious to you when you do edit.

17. When you’ve completed your first draft, write the words, “The End.” They signify it’s time to celebrate. (See the first line of this article.) You’ll remove the words later but they do seem to have a dramatic effect on your mood when you finally pen them.

Many consider the first draft the worst part of writing a novel. I however, disagree. It is the single time in the entire process where your imagination is allowed to run unchecked and anything can happen.

Good luck and know I wish you only best-sellers.

C. Patrick Schulze

Author of the emerging novel, “Born to be Brothers.”

THE Secret to the Slush Pile

In General Information, How-to's, The Craft of Writing, Working with Agents on March 19, 2010 at 7:14 pm

by C. Patrick Schulze

To listen to a podcast of this article, click HERE.

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We all know the best way to an agent’s heart is through a well-crafted query. The problem of course, is how to see that query past their hands and into their heart. However, did you know even if you’ve written the world’s best query, there’s a chance it might not be placed on an agent’s desk at all? Would you like to know why? It’s because the agents are not the first to review it.

I listened to a panel of agents a while back and they revealed a secret about queries. That is subalterns read your query first. Only if it passes their inexpert eye does it move into the agent’s inbox. So the first issue we as authors face with our book or novel, is it must pass muster with an inexperienced person. Now, I’m not knocking agent’s assistants, for we all have to start somewhere, but I have to rely upon an unproven stranger’s abilities to advance my writing career? This is not the most comforting thought, if you ask me.

So, how does your fraught-with-angst query get out of the infamous slush pile? That same agent’s panel I mentioned above gave me that answer too. All three agents agreed ninety percent of all queries are, and I quote, “crap.” Imagine! Nine out of ten queries are not even acceptable, let alone worthy. As severe as that sounds, I see it as an advantage.

Think of it this way. One hundred people apply for an important position at a company. Ninety of the applicants arrive in jeans and t-shirts, while ten of them are dressed in business suits. Which ones will move past the admin? The lesson here? Wear nice pants. Well, that too, but the real message is to learn the craft of writing. And the craft of writing includes the knowledge of how to formulate an effective query.

Now, armed with these two pieces of information, can you tell me what an agent’s assistant looks for? Here’s a hint, it’s not the next Great American Novel. The agent simply teaches them to spot a well-crafted query and to pass it along. With this information, the answer on how to avoid the slush pile, like so many answers in life, is simple. Write an effective query. How many times have we heard that one before?

I’ll bet we are all intelligent enough to craft a query letter, so I’ll assume everyone who reads this blog post will get theirs into the agent’s inbox. Now, comes the real problem. Once your query lands on an agent’s desk the process is, as you might suspect, subjective. And there ain’t nothing you can do about subjective. So, learn the craft of writing, pen an excellent query letter, be persistent and have faith.

The formula for an effective query is clean and simple and can be found all over the Internet. But in case you’d like an assist, here are some people and their article that tell you how to, and how not to write a query.

Rachelle Gardner

Nathan Bransford

Kathleen Ortiz

YA Highway

Chuck Sambuchino.

Until we meet again, I wish you only best-sellers.

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”


More Tips on Imagery in Your Novel

In General Information, How-to's, The Craft of Writing on March 16, 2010 at 3:43 pm

by C. Patrick Schulze

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To listen to a podcast of this article, click HERE.

Imagery, those pictures you paint with your fiction, serves as a powerful tool to transport your readers to another place and time. It makes your novel more believable to your readers and places them inside the world you’ve created with your words. Without imagery, you lose much of the strength to your words and even more of the potential power within your novel. Effective imagery is as important to the novel writer as any character.

Imagine the story of Snow White with seven tall men in place of the dwarfs. It loses so much of its appeal, doesn’t it? Snow White and the Seven Giants? Ah, it’s just not the same. This simple example should give you an impression of how important effective imagery is to your novel.

Now that we understand why we use imagery, let’s look at some more tips on how to use it. (You can find more information about imagery in THIS article.)

Successful authors often use setting to convey imagery. Has a rainy day ever affected your mood? I’m sure it has and it probably made you tired or melancholy. My question to you is why didn’t it make you feel like dancing. After all, there’s ever a song about dancing in the rain. My point, of course, is setting is a great tool to utilize to enhance your story. Your sentence might go something like this: “The over-bright sun blinded him in the same manner the many choices he faced hid the best decision from him.”

Choose an order by which you describe something. For example, describe something or someplace from top to bottom and left to right. Use any order you wish, but this systematic portrayal gives your readers a more logical, thus more grounded, way to see the picture you paint with your words.

When you reach a point in your novel where your story requires imagery, close your eyes and imagine what it is you wish to tell your readers. Pay attention to the details. Then, scribble quick notes as to the five senses you’d use to create the mood, the feeling, the place or object about which you wish to write.

Use similes and metaphors to draw your imagery in the minds of your novel’s readers. (Simile is a comparison of things using “like” or “as” whereas a metaphor makes a comparison without either of these words.) An example? “Her skin felt as smooth as polished marble.”

Personification is a useful tool when you create imagery in your novel. That is, give human-like qualities to something nonhuman. Here’s an example. “The breeze whispered through the woods.”

One of the best ways to employ imagery is to surprise your reader. Use contrast in a way they’d never expect. Is her skin the lustrous hue of alabaster? Why not the skin of shaved cat, pasty, thin? Not all of your imagery need be of the beautiful. In fact, readers will often appreciate just the opposite. In my second novel, the character all my female readers liked the most by a wide margin was the tall, chiseled hunk who fell for the dumpy farmer’s daughter. Without variation, they said they liked him for his love of the unattractive woman, not his good looks. Contrast, especially if unexpected, can have a dramatic effect on your story and your novel.

This brings us to the ugly images you should consider. When you closed your eyes in our earlier example, did something you see appear unappealing? Then write it that way in some way. As with the life we all know, not all images are beautiful. Much in life is in fact, ugly, disturbing, or even disgusting. As long as your imagery is authentic, it will work with your readers. In fact, it is when your imagery becomes improbable that your reader puts down your novel.

I offer three cautions as to imagery in your novel. As with everywhere in the craft of writing, cliches are unwelcome. Phrases such as “tough as nails” or “dark as night” no longer spur the imagination of your readers. Be creative. Also, use care not to overindulge your imagery. If your readers knows the number of teeth missing from his comb, you’ve probably said too much and the result is often the loss of action and pace within your story. Finally, not every scene requires extensive imagery. Like every other aspect of your novel, imagery must be integral to the story for inclusion.

Now I ask you. What tips might you wish to pass along to the readers of this blog as to how you create imagery in your novels?

As always, I wish you best-sellers.

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”